The identity and Instagram presence relate to a real brand. Packaging proposals and some visual applications are concepts, not commercialized products.
01The starting point
Build a system, not an isolated logo.
The goal was to create a recognizable, artisanal and carefully crafted identity while retaining legibility in small formats and social content.
Personality
Warm, natural, elegant and approachable.
Positioning
An accessible premium, artisanal and Tunisian identity.
Keywords
Energy, growth, balance and enjoyment.
02Visual direction
Bring personality to the first touchpoints.
The logo, color palette, typography and photographic atmosphere form a shared language. The visual direction balances artisanal warmth with a clean presentation.
Primary identityMoodboard and art direction
03Applications
An identity that works in everyday communication.
The visual system extends to social-content compositions and a packaging exploration. Consistency across touchpoints guides the layout decisions.
Social-media visual direction — conceptPackaging concept, not commercialized
04Live application
Extend the identity into Instagram communication.
The Instagram account is the public brand touchpoint linked from this portfolio. It complements the visual explorations and concepts presented here.
