This case study presents my contribution within the two-person team: UX synthesis, persona, journey, wireframes, responsive interfaces and visual direction. The preserved visuals mainly document the public interface.
01Context & goals
Make information and services easier to navigate.
The scope combines different needs: learning about a project, viewing an apartment, arranging a visit or managing content. The design distinguishes these uses within a shared structure.
The need
Clarify the journeys of visitors, registered clients and administrators.
The approach
Combine UX research, role-based architecture, wireframes and responsive UI.
The deliverable
A coherent platform concept, from project discovery to account management.
02UX research
Turn user needs into design guidance.
A persona, empathy map and customer journey help frame motivations, friction points and decision stages.
User personaEmpathy mapCustomer journey
03Wireframes
Hierarchy before visual polish.
Desktop and mobile wireframes define content priorities, page rhythm and responsive behavior before the visual identity is applied.
Desktop wireframesMobile wireframes
04Final interface
One visual direction, several use cases.
The final presentation shows desktop and mobile versions of the public interface. The academic scope also included client-account and administrative-management journeys.
Responsive presentation of the public interface
Public experience
Project discovery, apartment information and visit booking.
Client experience
Profile, reservation history and account management.
Administration
Management of projects, apartments, tenders, statistics and news.
05Design decisions
Turn complexity into an understandable structure.
Separate the roles
Separate public discovery, client-account actions and administration rather than overloading one navigation model.
Reveal information progressively
Move from project to apartment to visit, organizing how much information is presented at each stage.
Plan for responsive behavior
Define desktop and mobile priorities at the wireframe stage.
What I take from it
ARRU illustrates how I connect UX framing, architecture, visual identity and responsive interfaces within a team project.
